Here is a complete, actionable marketing campaign blueprint tailored for Gonen Capital (assuming a B2B audience of institutional investors, startup founders, or high-net-worth individuals).

​📋 The Campaign Strategy

​To establish trust and drive inbound leads, the campaign focuses on a three-tier narrative: Authority (market insights), Validation (portfolio success), and Action (let's fund your growth).

​🛠️ Step-by-Step Script Blueprint (15 to 32 Seconds)

​Because social video platforms reward hook-heavy content, here is a flexible script designed to fit right in that 15–32 second sweet spot.

1
The Hook
Seconds 0-5
Visual: Dynamic text overlays or a high-quality shot of a founder looking stressed, transitioning to a clean, modern boardroom.
Voiceover (VO): "Scaling a business takes more than just hard work. It takes the right capital catalyst."
2
The Core Problem & Solution
Seconds 5-18
Visual: Fast cuts of innovative technology, green energy, or growth metrics charting upward.
VO: "At Gonen Capital, we don't just write checks. We embed structural expertise, strategic networks, and institutional power directly into your vision to turn early traction into market dominance."
3
The Social Proof
Seconds 18-25
Visual: A quick, 2-second montage of diverse, successful founders or portfolio logos with text on screen: $XXXM Capital Deployed or Join 40+ Market Leaders.
VO: "From seed to scale, we stand beside the builders changing the industry."
4
The Call to Action (CTA)
Seconds 25-32
Visual: Clean graphic showing the Gonen Capital logo and URL.
VO: "Ready to unlock your next phase? Secure your growth partner today. Visit GonenCapital.com."

🚀 Where to Launch: Ad Managers & Placement Hubs

​For a capital or venture firm, you want to target specific decision-makers. Below are the direct hubs where you can set up, budget, and run these video commercials across major platforms.

​1. LinkedIn Ads (Primary B2B Focus)

​Since capital firms target founders, C-suite executives, and investors, LinkedIn is your most valuable channel.

  • ​Best Format: Sponsored Content (Video Ads) appearing directly in the professionals' newsfeeds.
  • ​Where to place it: Run your campaign directly via the LinkedIn Campaign Manager.

​2. Meta Ads Manager (Facebook & Instagram)

​Ideal for broad founder targeting, building brand awareness, and running retargeting campaigns (showing ads to people who already visited the Gonen Capital website).

  • ​Best Format: Instagram Reels and Facebook Video Feeds (9:16 vertical video works best here).
  • ​Where to place it: Set up your video ads through the Meta Ads Manager.

​3. Google & YouTube Ads

​Perfect for capturing high-intent users searching for venture capital, private equity, or business growth solutions.

  • ​Best Format: YouTube "Skippable In-Stream Ads" (perfect for the 30-second range) or YouTube Shorts ads.
  • ​Where to place it: Launch your video campaigns inside the Google Ads Platform.

​4. X Ads (Formerly Twitter)

​Great for tapping into the tech, finance, and Web3/VC communities where founders and investors actively converse.

  • ​Best Format: Video Ads pinned to the top of relevant conversations or targeted to specific finance/tech keywords.
  • ​Where to place it: Manage your distribution via the X Ads Dashboard.

​💡 Key Campaign Optimizations

  • ​Use Captions: Up to 80% of users watch social media videos on mute, especially on LinkedIn and Meta. Hard-code your captions directly onto the video.
  • ​Target by Demographics: Restrict your audience targeting to parameters like Job Title (Founder, CEO, Managing Director), Interests (Venture Capital, Entrepreneurship), or Company Size.